We couldn't help but channel our inner Dominic Toretto and share the awesomeness of 'Drive-Out Cinema' - an epic thrill-pumping consumer engagement by XFINITY and Universal Studios, and created by Goodby Silverstein & Partners in San Francisco.
First released in 2001, the Fast & Furious movie franchises continues to keep its wheels spinning and take 'extreme speed' to a whole new level. XFINITY recently surprised a couple customers who were Fast & Furious super fans by taking them on the ride of their lives, and straight "into a scene" from the latest installment of the franchise, The Fate of the Furious.
Taking advantage of the active fan base surrounding the franchise, XFINITY successfully leveraged the synergy between the speed-centric movie franchise and it's new XFINITY Gig internet service as the key messaging behind the stunt.
The inspiration of other great work in our industry continually inspires us to push our thinking and innovation around what we can offer our partners and clients. Enjoy the films below and hold on tight, you're in for a ride!