Bank of America Chicago Marathon 2018
The ETZEL Team has returned to Chicago for the third consecutive year to support our friends at Octagon and the Bank of America in activation of the Bank of America Chicago Marathon 2018. We couldn’t be happier to be a part of such a massive event in the running community. The Chicago Marathon is recognized as one of the six major marathon events world-wide, and was staged October 5th – 7th on the streets of downtown Chicago.
This year we once again built out the Bank’s branded environment in the expo hall at McCormick Place. Runners and their entourages were invited to take in iconic imagery featuring a 120-foot wide, 22 foot tall theatrical-style cityscape backdrop, a photo opportunity with the centerpiece 26.2 For You 3D sculpture, and a massive course map in the Cheer Zone. The Bank also incorporated a charitable component with its High Five for Charity, generating donations for each participant that slapped the oversized hands built into the cheer wall. ETZEL expanded its role this year, migrating out to the course to activate a similar High Five for Charity element at the 13.7 mile mark, and strategically located cheer zones at various Bank of America financial center locations along the route.