Why Experiential Is the Heart of Branding
Brands Need to Create a Human Connection with Consumers.
This idea is at the forefront of all the work we produce. Why? Here's our answer:
"When you add something for people to see, hear, taste and do at the forefront of your messaging, you are creating a positive memory that is much more powerful than an ad alone. It becomes a moment in time that participants will enthusiastically remember and talk about. And, it's a heart-felt connection to your brand that will make consumers more receptive to your messaging every time they see your ads in the future." - By Saul Colt, Bob Knorpp.
Read the full article here: http://adage.com/article/guest-columnists/experiential-heart-branding/305726/